Author: admin
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Why UX/UI Can Make or Break Your Website
UX and UI don’t just make a site look good—they drive sales, trust, and engagement. Done poorly, they send visitors away, no matter how great your product or service is.
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The Invisible Barrier: Why Ageism Blocks Gen X
In modern marketing, innovation and speed often dominate the narrative. Yet Gen X professionals—seasoned in graphic design, advertising, email strategy, affiliate growth, and content storytelling—face a quiet but systemic exclusion as they move into their 50s. This isn’t about fading ability; it’s about being erased—by hiring bias, automation, and outdated assumptions. 1. Foundations in Design and…
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Mastering Artificial Intelligence
I took a Coursiv AI master class in ChatGPT and DALL·E to improve my prompt engineering, streamline creative workflows, and sharpen how I use AI in real client work. Here’s what worked, what didn’t, and how it’s changed the way I use artificial intelligence in content creation and digital marketing.
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Behind the Lens – Island Time Music Fest
Three days, five venues and I was exhausted, but in that really good way! You know when you body has worked and you feel super proud of it all.
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Behind the Brand: Designing the Logo for Turquoise Tides Travel
Creating a logo isn’t about decoration—it’s about alignment. Alignment between vision and visuals. Between who you are and how you show up. Between the business you’re building and the story you’re telling. For Turquoise Tides Travel, a brand born from the midlife reinvention of a soon-to-retire nurse named Tammy, this was about more than travel.…
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How Gen X Drove Remote Work
As members of Generation X, those of us born between the mid-1960s and early 1980s, played a foundational role in the evolution of remote work.
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Past Present and Future of Remote Work
Remote work, also known as telecommuting or teleworking, has been evolving for several years. The term refers to a type work arrangement where employees are not required to be physically present in a traditional office space.
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5 Ways to Build an Email List
Building an email list is a key aspect of marketing your brand, products or services online.With these strategies youare on your way to building a qualified list. Let’s dive into each method with a real-life example that illustrates how each can work for you.
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Integrating AI Into Design Flow
Crafting a Logo for Tammy and Sam’s RV Adventure Home: CoconutRVAdventures.com This summer, my girlfriend Tammy and I will embark on an adventure as remote workers and vloggers, navigating the open road while documenting our experiences as a digital marketer and a traveling nurse. Our home on wheels, a Class C Jayco GreyHawk affectionately named…