Author: admin
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How Consistent Branding Builds Trust, Recognition, and Sales
Why Brand Consistency Matters: From Your Logo to Your Colours, Fonts, Website, Packaging, and Everything in Between Branding isn’t decoration. It’s not just a logo, or a colour you “like,” or a font that looked nice in the moment. Branding is the visual and emotional language your audience learns to recognise you by. It’s the…
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How to Analyze a Brand Strategy: Step-by-Step Framework + Examples
Analyzing a brand’s strategy isn’t about guessing what works — it’s about pulling back the curtain on identity, positioning, and execution. Whether you’re looking at a surf brand like Hurley or a solar power player like Bluetti, the same questions apply: Who are they for? How do they stand out? And where are the gaps?…
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Email Marketing is Still King
While social media algorithms shift and SEO takes months to deliver, email remains the most direct and reliable way to reach your audience. With an average ROI of $36 for every $1 spent, advanced ESP tools like MailerLite, Klaviyo, and HubSpot, and the ability to personalize at scale, email outperforms every other digital channel for…
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Why UX/UI Can Make or Break Your Website
UX and UI don’t just make a site look good—they drive sales, trust, and engagement. Done poorly, they send visitors away, no matter how great your product or service is.
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The Invisible Barrier: Why Ageism Blocks Gen X
In modern marketing, innovation and speed often dominate the narrative. Yet Gen X professionals—seasoned in graphic design, advertising, email strategy, affiliate growth, and content storytelling—face a quiet but systemic exclusion as they move into their 50s. This isn’t about fading ability; it’s about being erased—by hiring bias, automation, and outdated assumptions. 1. Foundations in Design and…
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Mastering Artificial Intelligence
I took a Coursiv AI master class in ChatGPT and DALL·E to improve my prompt engineering, streamline creative workflows, and sharpen how I use AI in real client work. Here’s what worked, what didn’t, and how it’s changed the way I use artificial intelligence in content creation and digital marketing.
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Behind the Lens – Island Time Music Fest
Three days, five venues and I was exhausted, but in that really good way! You know when you body has worked and you feel super proud of it all.
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Behind the Brand: Designing the Logo for Turquoise Tides Travel
Creating a logo isn’t about decoration—it’s about alignment. Alignment between vision and visuals. Between who you are and how you show up. Between the business you’re building and the story you’re telling. For Turquoise Tides Travel, a brand born from the midlife reinvention of a soon-to-retire nurse named Tammy, this was about more than travel.…
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How Gen X Drove Remote Work
As members of Generation X, those of us born between the mid-1960s and early 1980s, played a foundational role in the evolution of remote work.
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Past Present and Future of Remote Work
Remote work, also known as telecommuting or teleworking, has been evolving for several years. The term refers to a type work arrangement where employees are not required to be physically present in a traditional office space.