Category: Uncategorized
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Building Email Flows That Actually Work
From Welcome to Conditional Logic, API Triggers, and Lifecycle Intelligence Email marketing doesn’t fail because email is outdated. It fails because most businesses never build the system behind it. What most people call “email marketing” is a handful of disconnected campaigns, sent manually, with no shared logic, no usable data, and no real understanding of…
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How to Analyze a Brand Strategy: Step-by-Step Framework + Examples
Analyzing a brand’s strategy isn’t about guessing what works — it’s about pulling back the curtain on identity, positioning, and execution. Whether you’re looking at a surf brand like Hurley or a solar power player like Bluetti, the same questions apply: Who are they for? How do they stand out? And where are the gaps?…
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Email Marketing is Still King
While social media algorithms shift and SEO takes months to deliver, email remains the most direct and reliable way to reach your audience. With an average ROI of $36 for every $1 spent, advanced ESP tools like MailerLite, Klaviyo, and HubSpot, and the ability to personalize at scale, email outperforms every other digital channel for…