Category: Graphic Design
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How Consistent Branding Builds Trust, Recognition, and Sales
Why Brand Consistency Matters: From Your Logo to Your Colours, Fonts, Website, Packaging, and Everything in Between Branding isn’t decoration. It’s not just a logo, or a colour you “like,” or a font that looked nice in the moment. Branding is the visual and emotional language your audience learns to recognise you by. It’s the…
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How to Analyze a Brand Strategy: Step-by-Step Framework + Examples
Analyzing a brand’s strategy isn’t about guessing what works — it’s about pulling back the curtain on identity, positioning, and execution. Whether you’re looking at a surf brand like Hurley or a solar power player like Bluetti, the same questions apply: Who are they for? How do they stand out? And where are the gaps?…
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Behind the Brand: Designing the Logo for Turquoise Tides Travel
Creating a logo isn’t about decoration—it’s about alignment. Alignment between vision and visuals. Between who you are and how you show up. Between the business you’re building and the story you’re telling. For Turquoise Tides Travel, a brand born from the midlife reinvention of a soon-to-retire nurse named Tammy, this was about more than travel.…
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Integrating AI Into Design Flow
Crafting a Logo for Tammy and Sam’s RV Adventure Home: CoconutRVAdventures.com This summer, my girlfriend Tammy and I will embark on an adventure as remote workers and vloggers, navigating the open road while documenting our experiences as a digital marketer and a traveling nurse. Our home on wheels, a Class C Jayco GreyHawk affectionately named…