Tag: digital marketing
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Email Marketing is Still King
While social media algorithms shift and SEO takes months to deliver, email remains the most direct and reliable way to reach your audience. With an average ROI of $36 for every $1 spent, advanced ESP tools like MailerLite, Klaviyo, and HubSpot, and the ability to personalize at scale, email outperforms every other digital channel for…
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Why UX/UI Can Make or Break Your Website
UX and UI don’t just make a site look good—they drive sales, trust, and engagement. Done poorly, they send visitors away, no matter how great your product or service is.
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The Invisible Barrier: Why Ageism Blocks Gen X
In modern marketing, innovation and speed often dominate the narrative. Yet Gen X professionals—seasoned in graphic design, advertising, email strategy, affiliate growth, and content storytelling—face a quiet but systemic exclusion as they move into their 50s. This isn’t about fading ability; it’s about being erased—by hiring bias, automation, and outdated assumptions. 1. Foundations in Design and…
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Behind the Brand: Designing the Logo for Turquoise Tides Travel
Creating a logo isn’t about decoration—it’s about alignment. Alignment between vision and visuals. Between who you are and how you show up. Between the business you’re building and the story you’re telling. For Turquoise Tides Travel, a brand born from the midlife reinvention of a soon-to-retire nurse named Tammy, this was about more than travel.…
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5 Best Onboarding Email Practices
Unlock the power of onboarding emails with strategies that engage, inspire, and convert. Learn how to create compelling messages that welcome new subscribers, build trust, and drive action—all while showcasing your brand’s unique story