Category: Branding
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How Consistent Branding Builds Trust, Recognition, and Sales
Why Brand Consistency Matters: From Your Logo to Your Colours, Fonts, Website, Packaging, and Everything in Between Branding isn’t decoration. It’s not just a logo, or a colour you “like,” or a font that looked nice in the moment. Branding is the visual and emotional language your audience learns to recognise you by. It’s the…
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How to Analyze a Brand Strategy: Step-by-Step Framework + Examples
Analyzing a brand’s strategy isn’t about guessing what works — it’s about pulling back the curtain on identity, positioning, and execution. Whether you’re looking at a surf brand like Hurley or a solar power player like Bluetti, the same questions apply: Who are they for? How do they stand out? And where are the gaps?…