Tag: graphic design
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How Consistent Branding Builds Trust, Recognition, and Sales
Why Brand Consistency Matters: From Your Logo to Your Colours, Fonts, Website, Packaging, and Everything in Between Branding isn’t decoration. It’s not just a logo, or a colour you “like,” or a font that looked nice in the moment. Branding is the visual and emotional language your audience learns to recognise you by. It’s the…
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Behind the Brand: Designing the Logo for Turquoise Tides Travel
Creating a logo isn’t about decoration—it’s about alignment. Alignment between vision and visuals. Between who you are and how you show up. Between the business you’re building and the story you’re telling. For Turquoise Tides Travel, a brand born from the midlife reinvention of a soon-to-retire nurse named Tammy, this was about more than travel.…