Get Your Page Noticed in the News Feed
Recent changes to the Facebook news feed has put many small business pages on alert. A very real reminder that Facebook pages must be consistently posting engaging content to compete with prioritized friends and family posts in the news feed. Unless your page receives a solid level of engagement, page posts will be overlooked.
Engagement is an essential ingredient for an ongoing Facebook strategy!
With the new Facebook changes, you need to plan for both organic and paid engagement in your strategy. If you do not consider your engagement metrics, you will likely lose in the social numbers game.
Read our 5 ways to grow your Facebook engagement.
Create Shareable Content
If you don’t have highly shareable content, what are you putting on your news feed? Building out shareable content is an essential part of all social media strategies. Your social channels and especially Facebook rely on great mobile friendly shareable content in order to generate interest and engagement.
Create videos, graphics, and write blog posts that are relevant, stand out across news feeds compelling your audience to share. This can be as simple as offering the latest news, providing educational pieces, something funny, or not seen elsewhere. If it is relevant to your business, it is relevant to your newsfeed.
The content doesn’t have to be fancy nor does it need to be always developed by you. Seek out partnerships with like minded groups or communities with similar interests and curate content from them. Just make sure that it looks good and is of value to your audience.
No matter how hard you try you are not going to grow your engagement numbers without first putting in the effort to interact with your community. When social media managers, community builders post content and ignore comments your following is not likely to grow. Your lack of interaction signals disinterest in the own community you want to buy your products and services.
The social channels community members will be looking at your comments threads as lines of direct communication. Asking you questions, responding to your posts. Participate in the conversation and you will find more and more people will be interested.
Don’t Over Post / Under Post
Less is more, but don’d leave your newsfeed without regular consistent updates. It is imperative you find the sweet spot Posting more content does not mean you will get more engagement. Be selective in what you are posting and when. It is more about the right posts at the right time then it is about volume.
Learning the art of when to publish content can greatly increase the rate at which you receive comments and likes on posts. By default this increases your engagement metrics. Liken posting content like the release of a record. There are singles, follow ups, B-Sides, everything designed to keep the album in the target demographics eye. Content is like material that sustains interest.
Did you think the above meant you could get away with less posting. Not so. If your newsfeed lacks new interesting relevant content your engagement numbers will be low. Balance is what you seek.
Monitor Other Facebook Pages
Facebook provides your page the opportunity to follow other pages as well as monitor like minded pages. You can both see what other businesses are posting as well as see how you rank against your top competitors.
Looking at the frequency and types of content others are posting provides you with insights into how groups of demographics interact with different types of content. Pay attention to how the followers of your chosen pages interact with the brands. Also the frequency at which the brand replies back. Learn from the information by creating tests on your own content postings.
Include A Call To Action
Every great piece of content posted to Facebook needs to include a compelling call to action (CTA). The goal is to generate likes, comments and shares on the content. Generally the CTA is in the form of a sentence, button or image that completes the goal.
Regardless of what the goal is, the objective will is less likely to be achieved unless the CTA is compelling enough. Facebook provides some basic CTA buttons you can use in campaigns, but you must also consider asking the viewer to like, share or comment the content.
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