Have You Completed a Buyer Persona Template? Just what is a "buyer persona"? Very simply put, a buyer persona is a fictionalized representation of a businesses customers. Based in real data, through surveys, analysis of data, your buyer persona represents the audience groups you will be targeting for leads. Imagine...
Looking to Grow Your Email List? Sending out email marketing messages continues to be the most impactful channel for reaching your audience. This direct line of communication, unlike other channels provides unobstructed access through ever changing algorithms. Building an engaged active list can feel like a huge task. What kind...
Get Your Page Noticed in the News Feed Recent changes to the Facebook news feed has put many small business pages on alert. A very real reminder that Facebook pages must be consistently posting engaging content to compete with prioritized friends and family posts in the news feed. Unless your...
