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Building A Buyer Persona

Have You Completed a Buyer Persona Template? Just what is a "buyer persona"? Very simply put, a buyer persona is a fictionalized representation of a businesses customers. Based in real data, through surveys, analysis of data, your buyer persona represents the audience groups you will be targeting for leads. Imagine...

5 Steps to Grow Your Email List

Looking to Grow Your Email List? Sending out email marketing messages continues to be the most impactful channel for reaching your audience. This direct line of communication, unlike other channels provides unobstructed access through ever changing algorithms. Building an engaged active list can feel like a huge task. What kind...

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